About the Event

We’re delighted to be working once again with Visit California to deliver the fifth edition of the California Luxury Forum. From 7-9 March 2022, selected leading buyers will be invited to meet the Golden State’s best-in-kind luxury suppliers through the Connections Way of doing business.

Over two days, you will experience the enduring power of human-to-human networking; you will connect with the person behind the profession, discover new opportunities and escape from routine with an outstanding collection of Californian activities to help you build meaningful and fruitful business relationships.

On the third and final day of the California Luxury Forum, our luxury travel advisors will discover the extraordinary beauty of Napa Valley, one of California’s most famous wine regions.

When & Where

07 - 09

San Francisco and Napa Valley, California
San Francisco and Napa Valley, California

Sponsors and Partners

Agenda

Sunday, 06th March

Buyers check in

Location: Fairmont San Francisco

World-renowned, Fairmont San Francisco pairs classic ambiance with modern amenities and provides accommodations that are a testament to luxury, featuring 606 individually furnished guest rooms. The 62 elegant suites, including the City's 10 best balcony suites, offer impressive views of the City and Bay.

Monday, 07th March

Breakfast sponsored by San Francisco Travel Association

Duration: 1 hour

Location: Fairmont San Francisco

Opening Welcome

Duration: 1 hour

Location: Fairmont San Francisco

President & CEO of Visit California, Caroline Beteta and President & CEO of San Francisco Travel Association, Joe D'Alessandro, welcome the delegation to the fifth edition of the California Luxury Forum. This will be followed by a briefing on how to do business in the Connections Way.

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Coffee Break

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Lunch sponsored by San Francisco Travel Association

Duration: 1 hour

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Fairmont San Francisco

Free time

Duration: 45 minutes

Transfer to Ferry Building Marketplace provided by Pure Luxury Transportation

Group Experience at Ferry Building Marketplace, sponsored by San Francisco Travel Association

Duration:

Location: Ferry Building Marketplace

Upon arrival at the Ferry Building, we will split up into guided groups to discover more about this community of local farmers, artisan producers, and independently owned food businesses - whilst sampling the delicacies of course!

Transfer to Pier 40 provided by Pure Luxury Transportation

Dinner aboard Giants Maritime's California Spirit luxury yacht, sponsored by Giants Enterprises

Location:

Cruise San Francisco Bay in pure luxury! Enjoy an unforgettable evening aboard Giants Maritime’s California Spirit luxury yacht, sponsored by Giants Enterprises.

Transfer to Fairmont San Francisco provided by Pure Luxury Transportation

Tuesday, 08th March

Transfer from the Fairmont San Francisco to Presidio Trust, provided by Pure Luxury Transportation

Breakfast sponsored by San Francisco Travel Association

Duration: 30 minutes

Location: Presidio Trust

Welcome Briefing

Duration: 15 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Coffee Break

Duration: 15 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 30 minutes

Location: Presidio Trust

ConnecTALKS: The New Luxury Traveler

Duration: 1 hour

Location: Presidio Trust

With special guest Mike Gallinari, a US Travel and Leisure Reports Analyst at Mintel. Luxury travel is perhaps the most immediate sector to bounce back, and it is this sector that is vital to California’s tourism recovery. During this interactive session, we want to discuss how a new, emerging affluent traveller is changing the landscape of luxury travel - and what this means for the trade.

One-to-one Lunch sponsored by San Francisco Travel Association

Duration: 1 hour

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Meet at the supplier’s table and choose a Connections Experience

Duration: 45 minutes

Location: Presidio Trust

Bowling Group Experience sponsored by Presidio Bowl

Duration: 1 hour 30 minutes

Location: Presidio Trust

Transfer to Crissy Fields provided by Pure Luxury Transportation

Duration:

Location:

Group Photo at Crissy Fields

Duration:

Location: Crissy Fields

Transfer to the Fairmont San Francisco, provided by Pure Luxury Transportation

Duration: 1 hour 30 minutes

Closing Dinner, sponsored by San Francisco Travel Association

Location: Fairmont San Francisco

Wednesday, 09th March

Buyer Breakfast at Fairmont San Francisco

Location: Fairmont San Francisco

Buyer Transfer to Napa Valley provided by Pure Luxury Transportation

Activities in Napa Valley

Location: Napa Valley

Producing legendary wines for more than a century, Napa Valley has been synonymous with great wine enthusiasts all over the world. The region boasts more than 400 wineries and is famous for its prized Cabernet Sauvignon.

Lunch in Napa Valley

Duration: 1 hour

Location: Napa Valley

Activities in Napa Valley

Duration: 1 hour

Location: Napa Valley

Dinner in Napa Valley

Duration: 1 hour 30 minutes

Location: Napa Valley

Transfer to SFO Airport provided by Pure Luxury Transportation

Free time

Spotlight on California Luxury Forum powered by Connections

California Dress Code

The Connections way works best when you embrace the experiences on offer. During the day we would advise that all delegates dress in comfortable/casual attire.

Suits and ties are not required

We all like you to look your best, but with our programme being active, suits may not work!

Think carefully about heels

Heels can be a problem if you want to join some of the activities on offer, so if you’re going to wear heels, consider bringing some flats too so you don’t miss out.

Weather

The average temperature in California is likely to be 15°C, but please do check the weather before packing your suitcase.

We do advise that all delegates take their own necessities, which may include, medical supplies, etc.

California Luxury Forum Experiences

Monday 7 March at Fairmont San Francisco

  • Jeep city tour
  • Penthouse tour
  • Cocktail tasting in the famous Tonga Room & Hurricane Bar
  • Grace Cathedral Tour
  • Tony Bennett experience
  • Meditation
  • Jewellery experience
  • Treasure Hunt

Ferry Building Marketplace sponsored by San Francisco Travel Association

Tuesday 8 March at Presidio Trust

  • Heritage Gallery Officers’ Club Docent Tour led by Presidio Visitor Engagement
  • Bike Ride around Presidio Park
  • Yoga Sponsored by Baptiste Yoga SF
  • Instructor Led Golf Putting Sponsored by Presidio Golf
  • Presidio Native Plant Walk Led by Presidio Natural Resources
  • Coffee Tasting Sponsored by Equator Coffee
  • Beverage Tasting (tea and whisky) Experience Sponsored by Presidio Social Club
  • Exclusive Tunnel Tops Walking Tour led by Presidio Visitor Engagement
  • Explore trails yourself with provided trials map or lounge at our Main Parade Lawn
  • Story Telling by Walt Disney Family Museum
  • Beer Tasting Sponsored by Fort Point Beer
  • Lawn Games
  • Bowling (Group experience) Sponsored by Presidio Bowl
As a current holder of the Queen’s Award for Enterprise, Jacobs Media Group extends its condolences on the passing of Queen Elizabeth ll.

Read more.