About the Event

Do you sell services in your business?

According to the World Trade Organization, services represent the fastest growing sector of the global economy and account for two thirds of global output.

Services are intangible by nature and selling the invisible demands specific knowledge, different from that used in selling tangible goods.

In this ConnecTALKS, Antonio shall discuss the main ingredients and marketing tools for a successful approach in selling services.

Antonio has expertise in luxury marketing and will also address the topic of selling the invisible in high-end market segments.

The session will be followed by a social in the Connections Way, an opportunity to catch up with friends & colleagues over a cup of coffee!

When & Where

23 - 23



Tuesday, 23rd February

ConnecTALKS: Selling the Invisible

Duration: 1 hour

About Antonio

On stage, he is an enthusiastic speaker, and has spoken at conferences for Giorgio Armani, Loewe, Porsche, L’Oréal, Carnival of Luxury, Sheraton, TVN Media, Alcon, Essilor, Vista Alegre, Deloitte, Leica, Toyota, Lexus, Allianz, Pandora, BNP Paribas, Philips, SGS, Luxottica, Sika, Grohe, Oracle, Connection Way, Procter & Gamble, Centrum Católica Business School Peru, Les Roches Global Hospitality Management School and many other brands in Lisbon, Singapore, Madrid, Porto, Abu Dhabi, Barcelona, Brussels, Panama City, Lima and Puglia.

Antonio spoke in the Personal Branding International Congress, the Marketing Congress, the Innovation Forum and International Trade Forum.

In hospitality, Antonio trained the marketing & sales teams of Pine Cliffs Beach Resort, a Luxury Collection Resort, Vila Vita Parc Luxury Resort & Spa, The Yeatman Luxury Wine Hotel as well as one of the Rocco Forte hotels.

Antonio collaborates with the World Business Forum and his articles are published in magazines in Europe and Latin America. Antonio regularly attends the Financial Times Business of Luxury Summit, World Innovation Forum and World Business Forum to permanently update his knowledge and learn the latest market trends.

A Relationship Builder and a non-mainstream thinker, yet with plenty of common sense, Antonio has true passion in servicing and delighting customers.

He holds more than 30 years of sensibleness and experience in dealing with customers. Obsessive with detail, enjoys out of the box thinking and is passionate about sustainable living as well as the world’s cultural diversity.


António Paraíso

Luxury Consultant

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