About the Event

The trend of eco-travel was already on the rise. But in the same way the pandemic has initiated a rapid growth in technology, it has also accelerated the spread and desire to travel sustainably.

Yet, is the luxury industry truly listening to this great behavioural reset?

Despite the pandemic highlighting the impact travel has on the environment, only 14% of travel businesses stated that their CEO is a sustainability activist.

And despite 70.9% of travel businesses stating that sustainability initiatives are critical to success, only 55% have an active sustainability strategy.

If the trend predicts that sustainable travel is, for the generations to come, the new luxury, how can collaboration and positive leadership for transformative change become reality?

Positive Luxury's Co-founder and CEO Diana Verde Nieto will be joined by a distinguished panel of guests as they address the responsibility of leaders in the luxury space to inspire change, and “build back better”.

When & Where

28 - 28



Wednesday, 28th April

ConnecTALKS: Build Back Better in partnership with Positive Luxury

Duration: 1 hour

Location: Online

About Diana Verde Nieto

Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly Mark, a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and our planet. The Mark provides wordless reassurance that a brand can be trusted.

Positive Luxury was founded in partnership with Karen Hanton MBE, founder of toptable.com. The two trailblazing entrepreneurs combined their experience and knowledge to use technology to demystify sustainability and positively communicate a brand’s actions directly to the consumer. Diana’s entrepreneurial spirit has driven innovation in the way that brands communicate their commitment to social and environmental sustainability, enabling organisations to unlock the value of their investment in this area.

This began with founding the first international sustainability communications consultancy in 2002 which Diana built to international success with a presence in five markets, including China and the USA, at the time of exiting the business in 2008.

Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School. Diana is a globally recognised figure in the sustainability field, honoured by the World Economic Forum as a Young Global Leader in 2011 and subsequently being trained by former US Vice President, Al Gore.

Diana serves on many advisory boards, frequently teaches at Cambridge Judge School and Oxford Said School and was recently given an honorary professorship at Glasgow Caledonian University.

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.