In this ConnecTALKS, Connections' sustainability advisor Diana Verde Nieto of Positive Luxury will discuss the premise of Positive Luxury, how to better communicate your own sustainability efforts to HNW clients, and why it’s so important.
Positive Luxury is known to accredit sustainable businesses with the butterfly mark, which helps identify their efforts and measures towards sustainability.
About Diana Verde Nieto:
Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly Mark, a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and our planet. The Mark provides wordless reassurance that a brand can be trusted.
Positive Luxury was founded in partnership with Karen Hanton MBE, founder of toptable.com. The two trailblazing entrepreneurs combined their experience and knowledge to use technology to demystify sustainability and positively communicate a brand’s actions directly to the consumer. Diana’s entrepreneurial spirit has driven innovation in the way that brands communicate their commitment to social and environmental sustainability, enabling organisations to unlock the value of their investment in this area.
This began with founding the first international sustainability communications consultancy in 2002 which Diana built to international success with a presence in five markets, including China and the USA, at the time of exiting the business in 2008.
Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School. Diana is a globally recognised figure in the sustainability field, honoured by the World Economic Forum as a Young Global Leader in 2011 and subsequently being trained by former US Vice President, Al Gore.
Diana serves on many advisory boards, frequently teaches at Cambridge Judge School and Oxford Said School and was recently given an honorary professorship at Glasgow Caledonian University.
About Luca Franco:
Luca Franco is the Founder and CEO of Luxury Frontiers, a San Francisco/Johannesburg-based international firm specializing in design, development, and guest experience concepts for upmarket, light-on-earth hospitality structures ranging from tented camps to treetop suites. Drawing on his passion for transformational travel, re-wilding, and entrepreneurship, Franco founded Luxury Frontiers in 2011 and has grown the firm with a multicultural team of designers, architects, and eco-resort experts to create truly immersive hospitality structures.
In 2020, Luxury Frontiers won the AHEAD Americas Award in the “New Concepts” category for its design of Nayara Tented Camp in Arenal Volcano National Park in Costa Rica. The firm’s work on Camp Sarika by Amangiri in Utah made Luxury Frontiers a finalist for the Hospitality Design and Grand Prize Winner of the Radical Innovation Awards. The company’s current client roster in the hospitality and real estate industries includes Four Seasons, Aman, Belmond, Ritz-Carlton Reserve, Abercrombie & Kent, and Wilderness Safaris.
Franco’s vision of travel merges the consumer demand for personal fulfilment and self-improvement with a sustainable understanding of the built form and how this structure engages with nature.
The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.
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